Brabners' swish

Kavita Basi recognised that consumers were seeking more ethical products and shopping experiences. That’s why she created fellow B Corp Jardin Living and its fashion brands — Reflexone and Ration. L.

Despite facing challenges early on in its journey, Jardin Living refused to compromise its aims of creating an ethical brand — both in the way that its products are made and the materials that it uses.

With charitable origins, Worn by Us was created to raise money for breast cancer charities following founder Nicola Gleave’s personal diagnosis. Since then, it has evolved to fill a gap in the retail space by supporting consumers in releasing the value of their pre-loved garments and offering resale solutions to retailers.

Consumer attitudes to pre-loved have changed dramatically over the last few years, with research showing that 33 million consumers bought second-hand items for the first time in 2020.

Nicola shared that there is an estimated $2.1 trillion of clothing sat in wardrobes, unworn and unwanted. Worn by Us aims to keep clothes in use for longer to improve the positive impact of fashion resale on the planet and consumers’ pockets.

Worn by Us works with Henri Lloyd and Sosander to provide sustainable solutions for their surplus stock and their customers’ pre-loved items.

We were also joined by carefully selected marketplace stalls providing treatments, sustainable products and retail therapy including:

• Ration.l
• Reflexone
• Tabernam
• Kai Beauti
• Tropic Skin Care
• Beauty on the Hill